I am a brand farmer. I cultivate brands for a living. Clients come to me with business ideas. I treat them as seeds which I sow and nourish with all the design needs they may have. I ensure they grow tall and strong, and contribute to the betterment of society.
My proficiency with design Skills
Logo & Brand identity
Print & Packaging Design
I develop and strengthen brand assets, including style and brand guidelines which serve as best practices to minimize production efforts. I deliver high-quality, on-brand graphics to support a superior customer experience. I also produce creative assets like graphics, templates, layouts and visual standards for marketing activities across multiple channels. These include web, social media, events, email campaigns, and other activations.
Senior Design Lead
Lead a direct report in applying design principles to all aspects of category marketing and branding including Visual Positioning, Visual Brand Language,Master Designs & Design Guidelines to ensure high quality and consistency across a Key Power brand and sub category.
Senior Graphic Designer
I supervised a bulk of the company's customer facing designs, from UI/UX to marketing collateral and packaging.
The New Indian Express
I worked on the structuring and the layout of weekly and annual magazines. At other times, my work consisted of creating comics, infographics and supervising storyboards.
The Printers (Mysore) Private Ltd.,
I ran a daily comic section, and helped prepare storyboards and layouts in anticipation of future events, while maintaining the flow of existing stories.
My career began with freelance projects, and I continue to handle them to this day. Having been a freelancer for 8-9 years, I'm very careful with the clients I choose and deliver work of exceptional quality.
Bachelor of Fine Arts, BFA
In Tumkur, Karnataka
This course laid the foundation for a future career in graphic design, since it tackled the fundamental principles of design.
Master of Fine Arts, MFA
In Mysore, Karnataka
To further my expertise in the visual arts, I undertook an MFA program, furthering my understanding of aesthetics, colour and geometry.
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